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Luxury Vinyl Plank and Tile

This Ain't Your Grandma's Vinyl Flooring! 

March 24, 2019

BY Laura Anzures

Back when we first opened our showroom, a sales rep talked me into carrying a display for a new product called CoreTec. This was a rigid core floor, constructed like an engineered floor, with a vinyl veneer and a cork pad on the bottom. I thought the concept was cool, but I really didn't think it would sell as well as well as hardwood flooring. I was wrong. CoreTec revolutionized the flooring industry. Now, every major flooring manufacturer has its own version of a rigid core, luxury vinyl plank or tile. As a matter of fact, Armstrong Flooring sold off its Bruce and Armstrong Hardwood division and is focusing on its other solid surface flooring, namely, rigid core luxury vinyl flooring.  


Why would people in upscale homes want LVP flooring? For starters, the appearance of premium LVP is virtually indistinguishable from high end, designer hardwood flooring. Top quality LVP flooring is made with high definition imagery and texture that mimics the look and feel of real wood flooring.  Homeowners can have the appearance of an expensive wide plank hardwood floor at a fraction of the cost. Not only is luxury vinyl less expensive, but the installation labor usually costs less too since no additional materials are required like adhesives, staples or cleats. The flooring planks simply snap together and lock in place. As a matter of fact, the installation is so easy, even a novice can rent some tools and install it. 


In addition to being beautiful flooring, LVP is maintenance free. You will never need to refinish, recoat, wax or polish your flooring. Simply vacuum and damp mop to keep it clean.  Top quality Luxury Vinyl is more durable than wood flooring. The better quality LVP brands won't fade, are stain resistant and won't dent or scratch like hardwood flooring.  Active households and homes with pets and kids can have the beauty of wood flooring without worrying about damage to their floors.  LVP is waterproof also. If you have a water leak in your home, you can simply pull up your flooring, dry up the sub-floor and re-install the flooring.  If you want the look and feel of designer hardwood flooring, with unmatched durability, you definitely consider luxury vinyl flooring.